Beryl Cook
Industry:
Art Retail
Company:
www.berylcookusa.com
Company Profile:
Beryl Cook, the artist renowned for her paintings of exuberant characters always enjoying themselves to the full, started painting in the 50’s and has grown increasingly successful since her first exhibition in London’s Portal Gallery in 1975.
Business Case:
Portal Gallery, London, who have exclusive rights to Beryl Cook’s art, needed to drive sales of original paintings and prints online through an ecommerce site that accurately reflected her style of work.
Project Profile:
After completing a commercial analysis of the existing site, StoreManagerPro was recommended as an ecommerce solution. This includes:
- a newly designed homepage
- template for the rest of the site
- administration tools to easily update product information
Search Marketing:
StoreManagerPro developed a Search marketing campaign designed to increase traffic and exposure in the US and Canadian markets. Existing site pages were optimised for relevant key search terms, leading to improved search engine positions and higher levels of traffic.