Conversion Optimisation
Great design and loads of traffic are no use if the website is not creating conversions. It is strange therefore that investing in conversion expertise is overlooked.
A conversion might be:
- Purchasing a product
- Downloading a white paper
- Completing a form
- Signing up for a newsletter
| |
Conversion rate
at 2% |
Conversion rate
at 4% |
| Unit cost |
£8.00 |
£8.00 |
| Marketing cost |
£4.00 |
£2.00 |
| Post and packing |
£2.00 |
£2.00 |
| Overheads |
£4.00 |
£4.00 |
| Profit |
£2.00 |
£4.00 |